EA – "We don't deliver offline experiences anymore."

[lupinator]

EA – "We don't deliver offline experiences anymore." Free-to-Play Part of Every EA Franchise

Electronics Arts is going all in on the online front as EA COO Peter Moore states in an interview with Engadget that the company plans to implement free-to-play in every major EA franchise from now on. Moore also adds that EA is steering away from offline experiences, now delivering games and content as an online service.

Peter Moore brings up Battlefield and FIFA as two franchises that have excelled at free-to-play, also adding that the model will be expanding to every major EA franchise. The company recently announced Heroes of Dragon Age, a free-to-play mobile game in the Dragon Age universe.

"The ability for you to be able to interact with those franchises on a free-to-play basis is going to be part-and-parcel with every major franchise we do now," Moore said in an interview. "That's very important to Electronic Arts, to be able to bring more consumers into our world of FIFA and Battlefield as the two that I think point out what we can do on a 24-hour basis, regardless of how much money you got in your wallet, how much time you have to spend, what device you're playing on, and where you are in the world."

Later in the interview, Peter Moore reiterates the publisher's stance of creating games with online in mind.

"We don't ship a game at EA that is offline. It just doesn't happen. And gamers either want to be connected so their stats and achievements reflect who they are, or you want the full multiplayer experience on top of that. We don't deliver offline experiences anymore."

"It's less about being a service and more about fresh content all the time." Moore reminiscences about the past when games were printed and shipped on a disc and that would be the end for that title, while the development team goes on to make the next annual release or sequel. Of course, this is now no longer the case in an online world.
"So much of our development teams now are live operations guys that are constantly developing post release content for consumers. Battlefield Premium has been a runaway success. FIFA Ultimate Team is the gold standard for gamers getting more value out of their purchase for their game itself. They are living, breathing organisms that go on until we're ready to deliver the next big [game], which refreshes the experience and we start all over again.

"This is no longer 'launch and leave' or 'fire and forget.' This is about delivering content and experiences 365-days a year."

http://www.gametrailers.com/side-mission/60143/ea-we-dont-deliver-offline-experiences-anymore-free-to-play-part-of-every-ea-franchise

[svonston]

Sram na gry od EA.

[el becetol]

F2P? Ich blockbustery typu NFS będą za darmo dawane? Uh-um. Chyba powinni zmienić nazwę z "free 2 play" na "pay 4 disc and then pay again 2 play and then again 4 content" 

[Xell]

Sram na gry od EA.

[Szymku]

Szczerze - jedyna gra EA, jaką zdarza mi się kupić to Fight Night. Jakoś bez niej przeżyję.

[Juras]

Nie wiem czemu nagle takie płakanie jak jedyną różnicą w stosunku do aktualnego stanu będzie napis "FREE" zamiast 279zł przy kliencie w sklepiku.

[Leszke]

Jaka jest szansa ze DICE zmieni wydawce?

[Popa]

Na szczęście mogę żyć bez ich gier Oni i tak niczego oryginalnego nie potrafią stworzyć. Gry sportowe, fps-y, wyścigi... Ziewwwww. Zresztą większość firm z Europy i US jest "nudna". Najbardziej żal Burnouta. Ta seria jest dla mnie martwa

[lupinator]

Lepiej, żeby nowy Burnout w ogóle nie wychodził, jak ma wyglądać podobnie do Most Wanted 2012. Zresztą tam i tak nie da się normalnie wyprzedzić przeciwnika, żeby Cię nie staranował na ścianę. 

Szkoda tylko, że te łajzy mają Battlefielda w łapach, a szczególnie Bad Company 3

[Leszke]

 

[el becetol]

Zresztą tam i tak nie da się normalnie wyprzedzić przeciwnika, żeby Cię nie staranował na ścianę. 

To akurat wina twojego chujskilla że cie biją, może jak będzie pay 2 win to będziesz mógł dokupić pole siłowe. 

Mi szkoda Mass Effecta 

[Wuher]

Bardzo chcą dostać tytuł Worst Company in America trzeci raz z rzędu.

[windomearl]

Mi szkoda Mass Effecta 

Ale bf'a też. A MW 2012 śmierdzi gównem mocno.

[Iras]

Bardzo chcą dostać tytuł Worst Company in America trzeci raz z rzędu.

No no, a bundla za dolara to pewnie chętnie wziąłeś.